SportPesa
| Private | |
| Industry | Online gambling |
| Founded | 2014 |
| Headquarters | Nairobi, Kenya |
| Services | Online betting |
| Owner | Pevans East Africa Limited |
| Website | https://www.sportpesa.com/ |
SportPesa, is a Kenya-based sports betting website[1] owned and operated by Pevans East Africa Limited.[2] The website is licensed by the BCLB (Betting Control and Licensing Board of Kenya) under the Betting, Lotteries and Gaming Act.[3]
Sponsorship[edit]
On 6 August 2015, SportPesa gained the naming rights to the Kenyan Premier League (KPL), signing a four-and-a-half-year deal with the KPL worth Ksh. 450 million (approx. US$4.36 million, £2.84 million or €3.87 million) to rename the league to the SportPesa Premier League.[4] As part of the sponsorship, a new trophy was revealed by SportPesa and the KPL on 30 October 2015. The trophy was manufactured in Italy, weighs 12 kg (26 lb) and is made of brass.[5]
On 30 June 2016, SportPesa signed a 5-year partnership with Football Kenya Federation (FKF) as the Federation's official betting partner. This deal made SportPesa the first official partners of FKF. [6]
On 6 February 2016, Arsenal Football Club announced SportPesa as its Official Betting Partner in Kenya.[7] The deal involved Arsenal sending coaches to hold training camps in Kenya.
On 25 July 2016, SportPesa announced a three-year sponsorship deal with UK football club Hull City.[8] This deal made history as it was the first time a Kenyan company was sponsoring a Premier League team. The deal is the largest in the club's history.[9] Later the same day, Hull City displayed its new home kit with black and amber vertical stripes, complemented by black shorts and amber socks.[10]
In addition to sponsorship, SportPesa also committed to upgrading City Stadium at a cost of Sh100 million (approx. US$1 million). This was due to the poor state of the stadium.[11]
Ownership[edit]
As of July 2016, the shareholders of Pevans East Africa Limited, that runs SportPesa, were:[12]
| Rank | Name of Owner | Percentage Ownersh |
|---|---|---|
| 1 | Dishon Mwangi | 21 |
| 2 | Guerassim Nikolov | 21 |
| 3 | Asenath Wachera Maina | 21 |
| 4 | Dennis Kibet Kimutai | 17 |
| 5 | Ronald Kamwiko Karauri | 6 |
| 6 | Godfrey Sakwa | 5 |
| 7 | Vincent Lumumba | 3 |
| 8 | Robert Wanyoike Macharia | 3 |
| 9 | Ivan Kalpakchiev | 2 |
| 10 | Francis Waweru Kiarie | 1 |
| Total | 100 |
